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How to write a client generation of language (note: start with your message)

by Michelle Mazur> 15 September 2014

So you want to know how to write a speech that attracts customers.

Let me start this blog post with a strange question to you.

Question: What is the hardest part of the letter of your speech?

The results of this informal survey of LinkedIn revealed the largest block to write a speech (Drumroll):

Start

Apparently it is more attractive to scrub a toilet bowl to write your presentation. It's easy to get in front of the computer, staring at the vibrant cursor while you're "What's what the hell is to talk about?" Runs through your head on the repetition like the passaments of throne theme song.

Let us make it much easier to start your speech! Use these 7 strategies to write your speech with ease.

1. Do not start writing your speech by sitting on your computer

If you have a presentation to give, the first tilt is to perform your laptop, the PowerPoint, and start tapping.

Step away from the computer. You are not ready to write a word of your presentation.

You have to think about your audience - who you are what your problems are, and how you can help.

With a strategy on site first - a plan - makes it so much easier to write your speech.

2. Explain your great idea

The audience will only remember an idea (yep - you read this right - an idea) from your presentation.

You have to be strategic. Find out what you want to speak. You can not know everything in which you are an expert.

Your big idea serves as a beacon for making your speech. Any history you say, every sentence you create, every breath you take (I'll watch them), refers directly to this great idea.

3. Give your audience exactly what you need

Speakers have a habit of starting presentations with the idea. "What should I say?"

Instead, the question must be "what does my audience from me need?" Or "How can I use my audience with this message?"

speaks is never with you. It's always about the audience. Since I work with customers, I often see that what my customer wants to say is not what the audience needs from them.

Give your people what they need, and they will come back to more of what they can offer them.

4. Plan your call-to-action

If you do not know where to go, you will never get there, and you stranded your audience on the roadside.

Before you start your speech, answer this one question:

What is an action that you want to like to accept the audience as a result of hearing your speech?

Tip: It does not buy your shit.

Before you can sell, you need to deliver the audience with something that solves a problem or influences your life in a meaningful way.

5. Implement the single-minute rule of thumb

What is the a minute rule? For every one minute, they talk, they spend an hour who are preparing and practicing.

If your presentation is for 15 minutes - that's 15 hours. 60 minutes - 60 hours. They get the point.

Set only time to prepare and practice your presentation.

6. Discover your best write strategy

One of the biggest questions I get from my customers is: "What is the best way to write a speech? Should I write it word, outline it or do you something else?"

For me I spend a lot of time to think about my speech before I start Storyboarding.Here are different ways to write your presentation:

• mindmap
• Storyboard with post-IT notes
• outline your presentation
• script it out
• plan it in your head
• Create it in PowerPoint (but do not use it as your PowerPoint)
• Choose your own way

Experiment, play and find out what works best for them.

7. Help get and ask for feedback

You are an expert! Fantastic, right? However, this means that they are too close to their own ideas. You have no beginner. You do not understand what your audience does not know about your topic. You need an outer perspective.

Get Help and ask for feedback! Do not ask your spouse, business-best friend or someone who knows the in and outs, what you do and how you do it.

You really need someone with a fresh pair of eyes for your conversation.Me Best Council, make someone who helps you to put this content together. My best speeches were developed when I had an expert who helped me with the content. The realization of what was missing from my presentation (or what Overkill) was missing was of invaluable value to make my presentation a success.

Do not get your presentation! Follow these strategies and just let it write your next presentation.

As soon as you have these speech that ate all the audience.

Tags: service, write, essay, rated, top, speech

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