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14 questions to ask yourself when writing website content for your customers

Your client is ready to create or repeat your website. It is easy enough to write a few content and beat on the pages. But write the right information for you? Talk to your audience? Are you contacting your value suggestion?

If you set the content of the content for a website, it is more than just a few words on one page connected on the business or product page page. You need each word to count for you. You have to write with meaning. And with conviction. It is up to you to tell your website users what you should do as soon as you get there. Do you do it all? And answer our 14-cover-everything - all all everything as you write?

The 14 key questions

Answer these questions if you write (or write someone else for you) leads to a thoughtful, organized and informative website.

1. What are your goals? Before you start creating a website, you need to know what you want to achieve. This could make sales, blogging, setting them as a subject expert in their field, all mentioned above, whatever their client wants. But you have to know the purpose of the site.
2. What is the mission? You should have a clear mission statement for the customer's business, and it should be for anyone who visit your website. You want you to know who your customer is and what they do right away, so they do not bury this information. Make it ahead and the center and clear.
3. What is your value suggestion? and there it is again: this great mysterious phrase. What exactly is the value suggestion? Basically, this is the value that your customer promises to deliver, and the reason why your visitors should buy specifically from them. You need a clear statement that includes how your product solves or improves the problem of customers, providing specific advantages of your product, and the reason why they are the knees of the bees, the number single resource, the king of the kings of this product are . Just enough?
4. What is your business really dealing apart? are the employees most? Is there a special manufacturing process you should show? Are your proceeds in a fund nearby and dear for every heart? Tell your readers!
5. What is your personal brand? That's unique for you and something that is worth spending some time when you have not done it yet. Their branding on their website should be with everything else whose company is distributed.
6. Who is your audience? You need to know who you write. This helps you to determine the sound and wording. Who is your destination market?
7. What kind of voice do you want to project? will it seriously and finally or be serious and fantastic with one side of the snark? Consider your product, brand, brand and vision. How would you introduce the information if you would talk to someone personally? This is often a great way to write too.
8. How long is the attention of your audience? Consider how long visitors will stay on the website. If you are looking for comprehensive research, you will probably stay longer. If your market tends to visit websites from your phones, you need to write a short, dubious content.
9. What do people really want to know personally? You are probably not that you prefer to eat it with chopsticks, and that your favorite color is fuchsia, especially if you are in the IT industry. However, if they are passionate about animal welfare and their product is concerned with animals or benefits of animal charities, they share.
10. Who is the competition? Consider your competitors. Visit your websites. What do you do that you can do better? Take a look at your prices, promotions and catch phrases. Be creative and draw the audience in.
11. What are the highest sales certificates or services? You will definitely want to show this. Your advantages, have many pictures and show your customers why these products are unbeatable.
12. What is the call to action? This is a fancy contents for "What do you want you to do?" Do you want you to download your free e-book? Buy products? Sign up for classes? Be clear and make it exciting to take the action!
13. How does your client prefer to contact? If you do not check your e-mail, but once a week, you probably do not want people to encourage people to send questions. Which contact methods are on which you are reacting to what you should list.
14. What happens as soon as a customer contacts her? Do you have a plan if your customer contacts and tell your customers what you can expect. "You get an answer in 24 hours." This is appropriate. Do not let it hang.